Travel and Learn Programme - Business Learning Journey to Manila, Philippines
About This Course
As businesses face an increasingly complex and competitive environment, integrating thoughtful design strategies is key to connecting with customers in meaningful and impactful ways.
In this immersive business learning journey to Manila, participants will have the opportunity to explore the powerful role design plays in shaping the success of modern enterprises and retail business. The focus will be on understanding how businesses are utilising design thinking to drive innovation and craft strategies that resonate with today’s customers. Through sharing by business owners, market experts and practitioners, participants will gain insights into how enterprises use design thinking tools to guide the development of innovative ideas and increase the probability of success and breakthrough.
What You'll Learn
- Discover how Small and Medium-sized Enterprises (SMEs) and startups in Manila foster a culture of prototyping and collaboration to stay agile, innovate faster and create products aligned with market needs.
- Visit companies in Manila to observe and analyse how they integrate design thinking principles, such as prototyping, user-centred design, and collaboration, into their business practices, and learn how these approaches contribute to innovation, customer engagement, and competitive differentiation.
Entry Requirements
Proficiency in English