Winning Customers with Effective Product Demonstrations
About This Course
This course equips retail professionals with essential skills to excel in product demonstrations, addressing key industry needs such as stock preparation, technical readiness, compliance, and customer engagement. Learners will master communication techniques, handle inquiries effectively, and apply sales strategies, including live selling on platforms like TikTok. These competencies align with evolving retail trends, making the course highly relevant for professionals seeking to enhance their career prospects. By bridging traditional and digital sales strategies, the course empowers participants to improve job performance, pursue employment opportunities, or achieve career advancement. Designed for beginner to intermediate learners, it offers practical, industry-focused training.
What You'll Learn
Learning Outcome 2: Verify the work area fulfils the technical requirements for product demonstrations.
Learning Outcome 3: Engage customers effectively using appropriate questioning techniques.
Learning Outcome 4: Present product features and benefits persuasively to customers.
Learning Outcome 5: Respond to customer inquiries and feedback including competitor comparisons responsibly and in compliance with consumer protection laws.
Learning Outcome 6: Use selling strategies to close sales of products and services professionally.
Learning Outcome 7: Highlight to customers appropriate follow-up actions needed on products and services
Entry Requirements
Aged 21 and above
Have basic computer literacy Level 2
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
Have an understanding and working knowledge of sales and marketing principles/practices and
Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.