(Micro-Credential) Motion Design Fundamentals (Classroom and Synchronous e-learning)

About This Course

This course gives participants a strong foundation in the core motion design principles such as Synesthesia, Wave Motion, and Looping. By mastering these concepts, they’ll gain a deep understanding of what makes motion graphics effective—not just visually appealing, but purposeful. From planning to final execution, the course equips learners with both creative and communication strategies to craft motion graphics that captivate and deliver messages clearly to their target audience.

In addition to theoretical grounding, the course provides extensive, hands-on training with Adobe After Effects. Participants learn to navigate the After Effects workspace, mastering keyframe animation, layer blend modes, and techniques for integrating graphics from Adobe Illustrator and Photoshop. Through this technical training, students develop the skills needed to produce professional-quality motion graphics, a crucial asset as companies increasingly rely on in-house media teams to meet the rising demand for digital marketing content, ad campaigns, and explainer videos.

To streamline workflow, the course also incorporates Generative AI tools within After Effects, equipping students to accelerate repetitive tasks and automate graphic creation within After Effects. Together, these elements ensure that participants complete the course with a well-rounded skill set, ready to produce impactful motion design in real-world applications.