SCTP Consumer Market Research and Analysis
Training Provider: SINGAPORE INSTITUTE OF TECHNOLOGY
Course Reference: TGS-2025054921
S$435
Original: S$1,449
Save S$1,014
About This Course
This course equips participants with the essential skills to conduct in-depth consumer market research and analysis for the development and management of successful digital products. Students will learn to identify target audiences, understand their needs and behaviours, and leverage data-driven insights to inform product strategy and decision-making.
What You'll Learn
The course objectives are to enable learners to:
- Understand Market Research and Define Target Market
- Unveil the Needs and Wants of Customer
- Learn from Champion: Competitive Intelligence
- Unearth Market Trends: The Listening Post
- Turn Numbers into Insights: Quantitative Magic
- Unveil the Human Story: Qualitative Gems
- Validate Product Concept: Building a Compelling Case
- Craft Market Research Plan
- Understand Market Research and Define Target Market
- Unveil the Needs and Wants of Customer
- Learn from Champion: Competitive Intelligence
- Unearth Market Trends: The Listening Post
- Turn Numbers into Insights: Quantitative Magic
- Unveil the Human Story: Qualitative Gems
- Validate Product Concept: Building a Compelling Case
- Craft Market Research Plan
Entry Requirements
Individuals should possess a relevant background, which may include:
• A minimum of a diploma; or
• Relevant work experience in technology related job roles; or
• Prior or current work experience in a sales, commercial management, business development, marketing, product management.
Course Details
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