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Persuasive Technology and Human-Centered User Experience Design: A Cognitive Science Approach

Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025054931
S$720
Original: S$2,400
Save S$1,680

About This Course

Unlock the secrets of user experience. Drawing on principles from cognitive psychology and neuroscience, participants will gain insights on how users perceive, process, and react to digital interfaces and experiences.

Learn how to apply findings from human cognition, such as attention, memory, and mental models, to create compelling designs.

Through case studies, witness how cognitive principles drive user engagement and satisfaction - transforming designs from good to unforgettable.

What You'll Learn

At the end of this 2-day course, participants will be able to:
• Understand the fundamental cognitive processes affecting user perception and decision-making
• Integrate cognitive psychology principles into practical design strategies for websites and apps
• Identify and minimise cognitive overload through streamlined layouts and content structures
• Leverage mental models to create intuitive user flows and improve overall experience

Entry Requirements

Nil

Course Details

Duration 17 hours
Language English
Training Commitment Not specified
Total Enrolled 27 students
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Note: To apply for this course, visit or contact the training provider directly.

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