Virtual Reality (VR) & Augmented Reality (AR) for Customer (CX) and User Experience (UX)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025054939
S$720
Original: S$2,400
Save S$1,680
About This Course
Discover the transformative potential of virtual (VR) and augmented (AR) reality in reshaping user experiences.
Participants will learn how VR/ AR technologies function, emerging design principles, and key hardware and software considerations.
Through real-world applications from interactive retail to virtual training, participants will gain the skills to conceptualise and create immersive customer experiences.
What You'll Learn
At the end of this 2-day course, participants will be able to:
• Distinguish between Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) and their respective business applications
• Apply User Experience (UX) design principles tailored for immersive environments (e.g., spatial navigation)
• Evaluate hardware (headsets, sensors) and software options for prototyping VR/ AR solutions
• Integrate user feedback to refine immersive experiences for practical, real-world use
• Distinguish between Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) and their respective business applications
• Apply User Experience (UX) design principles tailored for immersive environments (e.g., spatial navigation)
• Evaluate hardware (headsets, sensors) and software options for prototyping VR/ AR solutions
• Integrate user feedback to refine immersive experiences for practical, real-world use
Entry Requirements
Nil
Course Details
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