Customer Loyalty & Relationship Management (CRM): Strategies for Building Long-Term Value
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025054941
S$720
Original: S$2,400
Save S$1,680
About This Course
Focusing on the principles of building and maintaining customer loyalty, this programme dives into loyalty programmes, customer relationship management (CRM) platforms, and strategic retention tactics.
Learn to optimise rewards, segment customers, and use CRM data to personalise experiences, fostering strong, lasting customer relationships.
What You'll Learn
At the end of this 2-day course, participants will be able to:
• Develop and test hypotheses using growth hacking principles and lean experiments
• Design viral loops and referral strategies that amplify user adoption
• Employ analytics to monitor conversion funnels and pinpoint opportunities for improvement
• Create cross-channel growth campaigns aligned with brand and product goals
• Develop and test hypotheses using growth hacking principles and lean experiments
• Design viral loops and referral strategies that amplify user adoption
• Employ analytics to monitor conversion funnels and pinpoint opportunities for improvement
• Create cross-channel growth campaigns aligned with brand and product goals
Entry Requirements
Nil
Course Details
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Note: To apply for this course, visit or contact the training provider directly.
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