Franchising in ASEAN
About This Course
Designed for local business owners and managers seeking to expand into ASEAN markets through franchising, this course provides insights into regulatory frameworks, market entry strategies and operational adaptation. It is relevant to industries where franchising is a viable growth model, including retail, food services, education and children’s enrichment, beauty and wellness, hospitality and entertainment, and technical services. Catering to entrepreneurs, start-ups, and established companies, this course helps participants refine their expansion strategies, understand regional legal framework, localise their concepts, and avoid costly mistakes. By the end of the program, learners will gain the knowledge and tools to develop a structured ASEAN franchise expansion roadmap for sustainable business growth.
What You'll Learn
2. Analyse the legal, regulatory and environmental factors that impact ASEAN expansion plans
3. Adapt business model and organisational policies in consultation with stakeholders to achieve business expansion goals
4. Refine business strategies and policies to increase competitiveness in the ASEAN markets
Through a combination of real-world case studies, expert discussions, and hands-on activities, learners will gain the practical insights needed to bridge these gaps and successfully expand their franchises across ASEAN.
Entry Requirements
This course aims to equip business owners, managers and professionals in expanding their franchise business in ASEAN markets. It is designed to cater to learners from various backgrounds and industries, ranging from start-ups and small enterprises to established companies, as well as anyone interested in adopting a holistic approach to leveraging franchising for business expansion. Learners should have at least a diploma or equivalent educational qualifications, and be able to listen to, speak, read and write English and use numeracy skills at a proficiency level equivalent to the Employability Skills System Workplace Literacy and Numeracy (WPLN) Level 4.