Marketing Intelligence (Classroom and Asynchronous e-learning)
About This Course
This course equips learners with essential marketing research skills to make informed decisions like a Marketing Manager. Learners will explore key qualitative and quantitative marketing research methods and understand how to apply them, leading to effective decision-making. This course also highlights the value of marketing research towards adopting best practices and in guiding strategic business decisions for marketers, policymakers and organisations.
As this micro-credential course is only offered in the FlexiMasters in Strategic Marketing for Business Growth programme, learners are required to enrol into the programme and complete all required courses within this programme.
What You'll Learn
1. Identify research problems and formulate marketing research objectives/questions.
2. Develop and evaluate the appropriateness of alternative research designs.
3. Apply the techniques/skills of different methods of data collection.
4. Analyse simple research data to offer insightful information for decision-making.
Entry Requirements
While no pre-requisites are needed to enrol in the course, learners without qualifications in Marketing or in closely related fields, may find the course contents challenging.