Mastering AI-Driven Social Media Marketing : Applying Generative AI for Marketing Success (Classroom and Synchronous e-learning)(Part-Time)
About This Course
This course delves into the intricacies of social media strategy and influence marketing. Learners will learn how to leverage Generative AI tools to optimize their social media efforts on these platforms. Content includes mapping goals to customer lifecycle, developing a Social Media Plan, working with several AI tools for User Generated Content, Ad creation best practices for images and copywriting & optimising & measuring success and automation of social media posts.
What You'll Learn
Acquire the skills needed to leverage Generative AI tools for the purpose of optimizing social media strategies, and enhancing content creation and distribution
Develop strategic social media marketing plans, with an emphasis on community engagement and management strategies to foster active and loyal online communities
Understand the knowledge and tools required to identify suitable influencers, collaborate with them, and measure the impact of influencer partnerships on their social media campaigns
Create content with the help of Generative AI that resonates with target audience across various social media platforms
Use analytics tools to measure the effectiveness of their social media efforts, allowing them to refine their strategies and achieve measurable results
Entry Requirements
Minimum GCE ‘ O’ Level English D7 or Workplace Literacy at WPL Level 5 or above (any 2 from the 4 WPL SOAs); and Workplace Numeracy at WPN Level 5 or above.
Min 1 year experience in the proposed job roles or 1 year relevant working experience related industries.
Learners who do not qualify in terms of education, literacy and/or numeracy but have at least 1 year of working experience in any industry will be admitted on a case-by-case basis, subject to approval by Bells Management Representative (MR).