Sales and Relationship Management
About This Course
This course focuses on building customer acquisition strategies and long-term relationship value through consultative selling, customer journey design, and service excellence practices. Learners will gain practical skills to identify customer needs, map client engagement journeys, and implement proactive service strategies that foster customer loyalty.
The programme equips professionals with tactical and strategic competencies in attracting new customers, managing key client relationships, and using data-driven insights to personalise engagement. Designed for sales, service, and marketing professionals in food services or lifestyle-related industries, this course supports both upskilling and career transitions by enabling participants to contribute to customer growth, experience consistency, and organisational retention goals.
What You'll Learn
The course syllabus covers three key areas:
(1) Consultative Selling and Value Alignment,
(2) Client Journey Mapping and Engagement Strategies, and
(3) Delivering Seamless and Proactive Client Experiences
Ideal for professionals in customer service, relationship management, business development, or sales roles in the food or retail sectors, this course strengthens your ability to convert prospects into long-term clients through credibility, customisation, and service excellence.
Entry Requirements
Participants are required to have the ability to converse, read and write in English. Minimum Lower Secondary Education or WPLN Level 4 and above.