Placemaking Event Management & Marketing

About This Course

1. to understand and apply fundamentals of event management (by identifying and recognising a wide variety of practical skills required in events management as well as applying marketing concepts to event planning) in their respective industries through selected case studies. 2. to explore with the various types of events and their features, deliverables and contributions to the event industry (from a project and facilities management view point) in the context of today's world economy in general. 3. to study the events landscape in Singapore and competitive markets in the region and to discern potential issues of concern and identify opportunities for Singapore 4. Where applicable, to predict/make sense of the new directions or trends that will shape the events space in the near and long term by applying the process of creating and designing events. -