Advanced Certificate in Competitive Sales and Marketing Module 2: Fundamentals of Account-Based Marketing & Social Selling - Platform & Audience Engagement
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025056086
S$800
Original: S$1,600
Save S$800
About This Course
Sales and marketing alignment is key. Discover current industry trends around Account Based Marketing (ABM) and how to reach the people who make buying decisions at your highest value accounts with ABM campaigns
What You'll Learn
At the end of the 2-day module, participants will be able to:
• Understand the principles of growth in B2B marketing
• Gain an overview of the various B2B marketing solutions platforms and their audience
• Understand what makes the new media environment unique?
• Understand how to align sales & marketing strategies
• how to target audience on a marketing solutions platform
• Amplify your voice with the marketing solutions product suite
• Create relevant content for the buying community
• Engage consumers using social media insights
• Build a successful ABM campaign
optimisation tips
• Understand the principles of growth in B2B marketing
• Gain an overview of the various B2B marketing solutions platforms and their audience
• Understand what makes the new media environment unique?
• Understand how to align sales & marketing strategies
• how to target audience on a marketing solutions platform
• Amplify your voice with the marketing solutions product suite
• Create relevant content for the buying community
• Engage consumers using social media insights
• Build a successful ABM campaign
optimisation tips
Entry Requirements
NA
Course Details
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