Advanced Certificate in Competitive Sales and Marketing Module 4: Future of Brand Experience - Driving Revenue and Increasing Brand Equity through Sensory Marketing
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025056088
S$800
Original: S$1,600
Save S$800
About This Course
Forward thinking brands are gaining market share and increasing their bottom line by connecting with customers on a sensory level and forging subconscious brand preference.
What You'll Learn
"At the end of the 2-day module, participants will be able to:
• Understand how Sensory Marketing (sound and scent) subconsciously influence consumer behaviour
• Know how a brand is expressed using Sensory Marketing through sound and scent
• Learn how sound and scent are applied tactically to drive sales in campaigns, and strategically to increase brand equity.
• Learn from case study on leading brands integrating sound and scent at various touch points
• Understand the considerations when applying Scent to your business across multiple touch points
• Learn how to Integrate sound and scent marketing for your business."
• Understand how Sensory Marketing (sound and scent) subconsciously influence consumer behaviour
• Know how a brand is expressed using Sensory Marketing through sound and scent
• Learn how sound and scent are applied tactically to drive sales in campaigns, and strategically to increase brand equity.
• Learn from case study on leading brands integrating sound and scent at various touch points
• Understand the considerations when applying Scent to your business across multiple touch points
• Learn how to Integrate sound and scent marketing for your business."
Entry Requirements
-
Course Details
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