Gain the Sales Edge
About This Course
This course is designed for professionals with an understanding of business operations and customer interactions, or for those looking to formalize and enhance their existing client relationship skills. Learners will acquire the essential knowledge and skills to building and maintaining robust customer relationships. The course covers how to strategically evaluate and enhance CRM procedures, develop impactful CRM strategies with measurable outcomes and apply communication strategies to guide operational planning, confidently communicate value, and effectively handle customer objections. These competencies are critical in today’s competitive landscape, where cultivating strong customer relationships is key to sustaining long-term business success.
What You'll Learn
The curriculum is anchored in real-world application and structured around three key focus area:
(1) Evaluate ganisational customer relationship management (CRM) procedures to improve customer relations.
(2) Develop customer relationship management (CRM) strategies with measurable key performance indicators (KPIs).
(3) Apply communication strategies to guide operational planning for customer relationship management success.
Designed for professionals in sales, marketing, account management, customer service and business development, this course strengthens your ability to build sustained customer relationships that drive retention, repeat business, and brand advocacy.
Entry Requirements
Participants are required to have the ability to converse, read and write in English. Minimum Lower Secondary Education or WPLN Level 4 and above.