Service Design
About This Course
Innovation is a primary source of competitive advantage in the global marketplace.
Leveraging service design, this course offers organisations outside-in perspectives, applying human-centred design approaches for innovation encompassing both customer-facing and back-end operations. Organisations can improve business processes, products, services or experiences through deep user understanding and discovery. Considering factors such as desirability, feasibility and viability across human, physical and digital touchpoints along the customer journey, organisations can drive change and implement innovation.
This course provides participants with a practical, ‘hands on’ exploration of the principles, tools and frameworks, with a strong application focus to an organisational context.
What You'll Learn
• Apply outside-in perspectives and human-centered design approaches to drive innovation in an organisational context.
• Identify potential innovation opportunities through user research and discovery approaches.
• Design ways to improve specific business processes, products, services or experiences through ideation anUpon completion of the course, participants will be able to:
• Apply outside-in perspectives and human-centered design approaches to drive innovation in an organisational context.
• Identify potential innovation opportunities through user research and discovery approaches.
• Design ways to improve specific business processes, products, services or experiences through ideation and prototyping.
• Apply desirability, feasibility and viability considerations for organisational outcomes.
• Recommend implementation ideas and action plan in an organisational context.
• Apply desirability, feasibility and viability considerations for organisational outcomes.
• Recommend implementation ideas and action plan in an organisational context.
Entry Requirements
General Diploma