Lead Generation with Social Media and AI
About This Course
This module delves into various traditional and modern lead generation methodologies. It covers the fundamentals of social media marketing, including understanding social media platforms, analysing strategies and productivity. The module also introduces digital lead generation using AI-powered tools and explores digital marketing analytics for social media lead generation.
Learners will gain hands-on experience with CRM systems like HubSpot and explore AI-driven prospecting tools to identify the right prospects and construct ideal customer profiles. The module provides an in-depth look at the HubSpot marketing platform, covering inbound marketing, buyer personas, email marketing, social media management, lead generation, automation, and reporting.
What You'll Learn
• Understand traditional lead generation methodologies, including cold calling, referrals, email marketing, webinars, and social media.
• Develop expertise in social media marketing fundamentals, analysing social media platforms, and crafting effective social media strategies.
• Apply inbound marketing planning concepts and learn to develop effective communication responses on social media platforms.
• Gain knowledge of digital lead generation using AI-powered tools and prompts, as well as explore digital marketing analytics for social media lead generation.
• Learn to guide customers through the decision-making process using a consultative approach.
• Become familiar with CRM systems, such as HubSpot, Salesforce, and explore AI-driven prospecting tools for identifying the right prospects and creating buyer personas.
• Develop proficiency in HubSpot Marketing, including its inbound marketing methodology, buyer persona and journey understanding, platform setup, data management, email marketing, social media marketing, lead generation and management, marketing automation and AI tools, and analytics and reporting.
Entry Requirements
Age:21 years old and above
Language: Obtained at least Grade C6 in GCE 'O' Level English Language, or
Be able to listen, speak, read and write English at a proficiency level equivalent to WSQ Workplace Literacy (WPLN) Level 5.
Academic:
- At least 3 GCE ‘O’ Level Passes including English Language with C6 pass or Higher Nitec or Equivalent
- Must have basic computer literacy skills