Building a Winning Experience in the Food and Beverage Industry - Creating Customers’ Brand Loyalty

Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025056645
S$800
Original: S$1,600
Save S$800

About This Course

Brand loyalty means everything in the F&B industry. It’s what keep customers from continually visiting your establishment.

In this module, participants will be brought through interactive exercises to construct their current customer journey and then collaboratively find ways to enhance it.

What You'll Learn

At the end of the 2-day module, participants will be able to:
• Find ways to use technology and build long term defensive edge that impacts brand loyalty
• Construct and walk through their own business’ customer journey
• Learn from case studies award winning customer journeys and how to implement them
• Find ways to apply technology in the businesses to enhance the customer journey
• Find ways to continue to innovate for long term brand loyalty

Entry Requirements

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Course Details

Duration 15 hours
Language English
Training Commitment Full Time
Total Enrolled New course
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Note: To apply for this course, visit or contact the training provider directly.

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