Media Platform Management L2
About This Course
This beginner level course introduces learners to media types, popularity, and usage trends, providing essential knowledge for today’s digital landscape.
It develops practical skills to support media planning, documentation, and execution of media activities, as well as research and summarisation of media findings.
Designed to meet industry demands, the course equips learners with key knowledge and abilities needed for entry-level roles in marketing and communications.
By enhancing digital media competencies, it improves employability and job advancement opportunities, aligning with Singapore’s evolving media sector and digital economy needs.
At the end of the course, participants will be able to learn the following:
LU1: Introduction to media platform management
LU2: Media platform management activities
LU3: Research and findings summarisation methods
What You'll Learn
The course covers practical skills in supporting the implementation and documentation of media platform management activities, including managing timelines and meeting targets. Learners will also acquire fundamental research skills, learning to assist in media research methodologies, and summarise key findings to inform media strategies.
This course is ideal for learners seeking to enhance competencies in digital marketing, media planning, media coordination, and media research, supporting career growth in marketing, communications, and media industries.
By completing this course, learners will improve their employability and career prospects, aligning their skills with industry needs in Singapore’s dynamic media and marketing sectors. This program supports workforce readiness and helps meet the challenges of a continually evolving digital economy.
This comprehensive course will equip the learner with the knowledge to contribute meaningfully to media planning, execution, and performance analysis preparing them to succeed in today’s fast-paced media environment.
Entry Requirements
Participants are required to have the ability to converse, read and write in English. Minimum Lower Secondary Education or WPLN Level 3 and above.