Strategic Food Product Marketing in the Digital Age
Training Provider: NTUC LEARNINGHUB PTE. LTD.
Course Reference: TGS-2025056706
S$450
Original: S$900
Save S$450
About This Course
This course empowers professionals in the food and beverage industry to conceptualise, plan, and execute effective product marketing campaigns across digital and social platforms. Learners will gain hands-on experience in developing emotionally resonant product stories, leveraging influencer marketing, and using real-time content formats such as live streaming to reach modern consumers. By aligning brand messaging with platform-specific strategies and data-driven insights, learners will be equipped to elevate both product visibility and brand equity in the digital age.
What You'll Learn
In this course, you will acquire both strategic and practical skills to drive food product marketing outcomes through digital storytelling, content creation, and campaign execution. You will learn how to craft compelling narratives, storyboard short-form video content, engage influencers, and execute livestream campaigns on platforms such as TikTok and Instagram. The curriculum is anchored in real-world application and structured around four key focus areas: (1)Developing brand and product storytelling frameworks (2) Mapping campaign strategies across omnichannel platforms (3) Executing influencer and affiliate marketing campaigns (4) Producing and refining digital content, including live-streamed activations.
Designed for professionals in marketing, branding, product development, and business strategy, this course will strengthen your ability to activate high-impact digital campaigns that resonate with today's consumers and drive business growth.
Designed for professionals in marketing, branding, product development, and business strategy, this course will strengthen your ability to activate high-impact digital campaigns that resonate with today's consumers and drive business growth.
Entry Requirements
Participants are required to have the ability to converse, read and write in English. Minimum Lower Secondary Education or WPLN Level 4 and above.
Course Details
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