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Designing for Experiences by crafting appropriate Cognitive, Social and Emotional Events (Synchronous e-learning)

Training Provider: NATIONAL UNIVERSITY OF SINGAPORE
Course Reference: TGS-2025056733
S$950
Original: S$1,900
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About This Course

The course provides the participant with the knowledge and skills to:

1. Understand the concepts of cognition, attention, memory, and mental models, and why are they important for User Experience Design

2. Understand the three components - Perception, Emotion and Sensation that make up an Experience, and what can be done to influence the sentiments produced by such experiences.

3. Design appropriate Cognitive, Social and Emotional interactions to achieve the intended effects of influencing the components of Experience.

4. Design products/services to change human behaviour.

What You'll Learn

As the ultimate goal of User Experience Design(UXD) is to invoke specific sentiments in customers to enable other parts of the organization/company ecosystem to flourish, a User Experience Designer must understand what components of Experience can be created and molded for maximum impact. These components include Perceptions, Emotions and Sensations. Each of these components can be influenced in different ways, either separately or in concert, to achieve the desired sentiment in the end user's mind. This course discusses the crafting of Cognitive, Social and Emotional events, so as to influence users' Perceptions, Emotions and Sensations, with the intention of producing the intended sentiments in users.

Entry Requirements

• Minimum Diploma level.
• Must have taken and passed "Introduction to UXD" course or 1-year of experience in Service/System Design and/or customer/client-facing roles.

Course Details

Duration 14 hours
Language English
Training Commitment Part Time
Total Enrolled New course
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