Advanced Certificate in Practical Business Law Module 6: Protecting and Managing Intangible Assets in an Increasingly Digitised World
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025056910
S$1,000
Original: S$2,000
Save S$1,000
About This Course
At the end of the 2-day module, participants will be able to:
• Understand what constitutes intellectual property in the eyes of the law
• Learn about the different forms of protection available for IP, and what form works best for what type of product/offering
• Know how to avoid infringing the IP rights of others.
• Learn about the different remedies available to a business when IP or confidentiality rights of the business has been breached
• Be familiar with common types of contracts and clauses used in the protection of IP rights
• Learn how to monetise IP rights through assigning rights and licences
What You'll Learn
Strategic management of intellectual property (IP) not only helps businesses mitigate infringement risks, it can also help them gain a competitive edge in today’s knowledge-driven economy. This module will equip participants with a basic understanding of how various types of IP law can be applied to support and drive business activities.
Entry Requirements
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Course Details
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