Advanced Data Analytics: Making Better Customer Decisions Using Analytics
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025056916
S$1,500
Original: S$3,000
Save S$1,500
About This Course
The overall objective of this three-day workshop is to equip participants with the competency to perform customer analytics. Participants will also be exposed to important analytical tools and customer related concepts such as customer lifetime value and NPS economics. At the end of the workshop, participants will learn how to:
- tracking useful customer metrics and benchmark against competitors
- developing customer driven KPIs
- effectively target customers segments
- Improve value to customers
- Improve customer service and experience
- Set correct prices for products and services
- Estimate returns on investment of customer related initiatives
- Link the choice of service staff to customer related outcomes
What You'll Learn
- Customer data benchmarking
- Service quality analytics
- Customer experience analytics
- Product and service value analytics
- Value enhancement analytics
- Pricing analytics
- Customer segment analytics
- Customer outcome analytics
- Service quality analytics
- Customer experience analytics
- Product and service value analytics
- Value enhancement analytics
- Pricing analytics
- Customer segment analytics
- Customer outcome analytics
Entry Requirements
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Course Details
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