Customer Loyalty - Gaining Consumer Insights from Behavioural and Data Science (Synchronous E-Learning)
About This Course
In this two-day workshop, participants will be exposed to:
- the principles behind consumers’ judgements and choices
- how common, intuitive managerial beliefs about how to enhance customer loyalty are often mistaken
- strategies that would provide a competitive edge.
At the end of the workshop, participants will
- learn how to draw consumer insights from data science focused on behaviour
- manage Goals and Expectations
- have an overview of Data Science and Customer Insights
- be introduced to R and R Studio
- be able to pre-process Data for modeling and visualization
- be able to analyze Google Trends and Consumer Attention
- learn Social Media Monitoring and Consumer Sentiments and Web Scraping of Customer Reviews
- learn sentiment analysis and topic modelling through customer reviews
What You'll Learn
- How to create a sticky experience with your services and products
- How to harness heuristics and biases of consumer preference formation
- Introduction to consumer insights from data science (Introduction to R and R Studio)
- Google trends and consumer attention
- Social media monitoring and consumer sentiment
- Online reviews and consumer sentiment
Entry Requirements
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