Customer Loyalty: Gaining Insights from Consumer Psychology and Behavioural Science
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025057007
S$1,000
Original: S$2,000
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About This Course
At the end of the 2-day module, participants will be able to:
• Gain an understanding of how to use behavioural science to unlock customer insights to improve their business
• Understand how to motivate their customer and create sticky customer experiences
• Review different types of customer expectations and how it impacts strategies in terms of naming, labels and expectations
• Distinguish how people choose incentive options
• Understand customer satisfaction with transactions
• Identify the types of social influences affecting them and their customers
What You'll Learn
In organisations, managers are prone to make strategic decisions based on personal experiences and/ or organisational beliefs, in their attempt to affect consumer behaviour. This module will show participants why certain customer marketing strategies that may have intuitive appeal could have suboptimal outcomes; how they can be redesigned through behavioural science methods; and, in turn, how they can be transformed into strategies with a competitive edge.
Participants will learn about cutting-edge scientific evidence and principles, showing how people make everyday judgments and decisions, learning their application pointers in daily practice in organisations that interact with customers.
Participants will learn about cutting-edge scientific evidence and principles, showing how people make everyday judgments and decisions, learning their application pointers in daily practice in organisations that interact with customers.
Entry Requirements
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Course Details
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