Future of Sales: Leveraging AI to Drive Your Brand (SF)
About This Course
This course equips learners with the knowledge and practical skills needed to build, and evaluate effective digital branding strategies in today’s dynamic digital landscape. Learners will explore the foundational principles of digital branding, understand the role of customer perception, and examine how internal and external stakeholders influence brand identity. Through hands-on activities and real-world case studies, learners will apply branding principles, assess brand performance using key indicators, and identify stakeholders involved. The course also introduces the use of artificial intelligence (AI) to gather customer insights and enhance brand engagement. By the end of the course, learners will be able to utilise AI to design a comprehensive digital brand strategy and develop an integrated marketing campaign that aligns with organisational goals and audience expectations.
What You'll Learn
LO1: Explain the role of digital branding
LO2: Identify and apply principles of digital branding
LO3: Identify and apply indicators to assess organisation's digital branding
LO4: Identify internal and external stakeholders of organisation's digital branding
LO5: Explain how customers are important to digital branding
LO6: Explain the use of AI to gain customer's perceptions of digital branding
LO7: Develop a digital brand strategy with the use of AI
LO8: Develop a marketing campaign with the use of AI
LO9: Develop an evaluation document with the use of AI
Entry Requirements
Applicants should possess a minimum of N / O level education or demonstrate relevant experience in sales, marketing or similar domains.