Maximise Digital Advertising Dollars with Search Engine Marketing (SEM) [Classroom Facilitated, Asynchronous E-Learning]
About This Course
The course equips participants with the essential skills to effectively leverage Google Ads for Search and Display Network advertising. By the end of the course, participants will understand key SEM concepts, best practices, and how to plan, execute, and refine Google Search and Google Display Network (GDN) campaigns. Learners will explore techniques for targeting, conversion tracking, re-marketing, and optimizing campaigns to drive higher returns on advertising spend. Additionally, participants will learn to use Pay-Per-Click (PPC) models to enhance awareness, engagement, and lead conversions, while conducting market and keyword research to identify revenue opportunities. This course also emphasizes the importance of data analysis to optimize campaigns and achieve business goals, making it ideal for professionals looking to maximize their digital advertising impact and improve their organization's ROI.
What You'll Learn
1. understand the key differences and concepts between Google Search and Display Network campaigns.
2. create targeted paid campaigns using platform ads manager & keywords research to drive business objectives.
3. evaluate the performance of digital marketing campaigns by using collected advertising data to identify growth opportunities and insights.
Entry Requirements
Basic English Proficiency and Basic Digital Literacy.