Digital and Social Media Advertising: Maximise Your Sales and Returns [Classroom Facilitated, Asynchronous E-Learning]
About This Course
The course is a dynamic 2-day program designed for working adults aiming to enhance their digital marketing skills. Participants will learn to formulate, execute, and evaluate effective paid social media strategies while conducting market research to identify opportunities for expanding product offerings, services, and revenue streams. The course also focuses on leveraging data to gain a competitive advantage and align marketing efforts with business goals. Additionally, learners will gain hands-on experience in launching successful paid social media campaigns. By completing this course, participants will be equipped with the essential skills to drive business growth, enhancing their career potential in the fast-paced digital marketing landscape.
What You'll Learn
1. understand social media advertising on different platforms to effectively reach target audience.
2. design a Social Media Advertising Campaign for awareness, traffic and lead conversions.
3. create engaging social media creatives that create engagement and drive conversions.
4. evaluate the performance of digital marketing strategies through platforms analytics tools.
Entry Requirements
Basic English Proficiency and Basic Digital Literacy.