Social Commerce: Boost Your Marketing and Drive Sales on Social Media
About This Course
This course provides a comprehensive overview of social commerce, teaching participants to formulate, execute, and evaluate social media strategies that build strong relationships with industry peers and customers. Learners will explore how to leverage platforms like WhatsApp, Xiaohongshu, and TikTok to deliver targeted messaging and engage in two-way communication using real-time customer insights.
Participants will also learn to create and manage content and assets across these platforms to effectively communicate the organization's value propositions. By the end of the course, learners will have the skills to design impactful social commerce campaigns that drive customer engagement and increase sales.
What You'll Learn
1. understand the Value of Social Commerce in the Omnicommerce Ecosystem.
2. develop potential business growth through Key Social Media Platforms leveraging platforms’ eCommerce Functions and Capabilities.
3. plan an Omnichannel social commerce campaign applying paid and organic content engagement.
Entry Requirements
Basic English Proficiency and Digital Literacy