Advanced Certificate in Media Communication and Strategy Module 6: Data - The New Communication Currency
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025057196
S$1,000
Original: S$2,000
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About This Course
At the end of the 2-day module, participants will be able to:
• Source and collect data specific to their needs
• Structure and organise the data, build a dashboard and leverage it
• Craft story-telling and presentation with data analysis
What You'll Learn
Going according to gut feel or personal preference to drive a marketing or promotional campaign no longer holds. In the age of digitalisation, data, has become the new currency for brands to obtain insights, find and engage with customers. The overall objective of this module is to provide participants with an overview and framework in using data analysis for creative execution – what kind of data is required, how to source for it, and develop actionable insights.
Entry Requirements
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Course Details
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