Advanced Certificate in Media Communication and Strategy Module 5: Media Relations in Crisis Communication (Synchronous E-Learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025057339
S$1,000
Original: S$2,000
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About This Course
At the end of the 2-day module, participants will be able to:
• Understand and dissect the different steps required between issues management and crisis communication
• Identify the various types of crisis and the strategies to counter them and recover
• Understand the role of media, managing transmedia communication and social media during the crisis
What You'll Learn
This module seeks to provide participants with the ability to identify different types of crisis, the communication required to manage the situations across platforms and the strategies to counter them. This is especially relevant to the challenges that organisations face across various media and the speed with which appropriate responses and action are required. It’s not a one size fits all and the ability of organisations to manage internal and external communication during the crisis is just as crucial as the planning to prevent a crisis and recover from it.
Entry Requirements
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Course Details
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