Market Sensing Tools and Approaches - Practical Application
About This Course
Participants in this short course will have a better understanding and learn:
• What is market sensing, the sensing organization and the need to be sensing in order to develop business advantages.
• Develop “lenses” to better understand your customer, competitors and market environment.
• About the various digital and non-digital options – technologies, tools and methods – available to push and collect data and information about customers, competitors and market.
• About concepts like “Customer Journey” and “Voice of the Customer”.
• How to roll out a sensing project or initiative.
• Design, Develop and Demonstrate – in class – a WebApp that can collect customer behaviour data.
What You'll Learn
It is a common misconception that market sensing is highly digital in nature. Whilst digital tools and methods for gathering data and information about our customers, competitors and markets are used extensively, non-digital techniques, approaches and channels are also there for us to leverage on.
This course is designed to look deeper into the use of digital and non-digital market sensing tools and techniques. Participants will have a deeper understanding of what and when to use these tools and even “design” a WebApp solution to collect consumer behaviour data. This is a practical and hands-on short course and participants should be prepared to work in teams.
Entry Requirements
There are no formal entry requirements or prior qualifications needed.