Going Global: The Power of Branding, Franchising, and Licensing
About This Course
This course, titled "Going Global: The Power of Branding, Franchising, and Licensing," is designed to provide participants with a comprehensive understanding of how branding, franchising, and licensing can be leveraged to expand businesses, particularly in the F&B sector. The course delves into the strategic development and implementation of these concepts, equipping F&B professionals with actionable insights for navigating competitive and international markets. It addresses the evolving F&B industry's needs in the face of globalization, technological advancements, and shifting consumer behaviors, emphasizing the importance of adapting to health-conscious trends and capitalizing on new market opportunities.
What You'll Learn
1.Analyze Market Trends to Design an Impactful Brand Positioning Strategy
2.Evaluate Customer Relationships to Drive Strategic Business Opportunities
3.Develop Strategic Plans to Expand Business via Franchising and Licensing
4.Implement Metrics to Monitor the Success of Brand Expansion Initiatives
5.Evaluate franchise systems and understand the legal aspects for IP and franchising
Entry Requirements
Participants are required to have the ability to converse, read and write in English. Minimum Lower Secondary Education or WPLN Level 4 and above.