A Primer to Digital Marketing
Training Provider: NATIONAL UNIVERSITY OF SINGAPORE
Course Reference: TGS-2025057873
S$1,275
Original: S$2,550
Save S$1,275
About This Course
This course is an executive primer on digital marketing for entrepreneurs. It prepares students with a foundational understanding of marketing in the digital age. Students will learn how marketing concepts, market analysis and consumers’ behaviour are impacted by shifting technology and media landscape. The course will cover fundamental concepts in branding, search engine, social media, storytelling, display, re-targeting and related areas. Case studies and hands on experience will be provided. At the end of the course, students will be better equipped to deliver coherent digital marketing strategies for their ventures.
What You'll Learn
Participants will exit the course with understandings in:
Marketing and Innovation
Search Engine Optimization and Marketing
Display, Video and Retargeting
Content Marketing and Storytelling
Social Media Marketing
Affiliate and Influencer Marketing
Marketing and Innovation
Search Engine Optimization and Marketing
Display, Video and Retargeting
Content Marketing and Storytelling
Social Media Marketing
Affiliate and Influencer Marketing
Entry Requirements
Diploma
Course Details
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