Digital Marketing (Synchronous e-Learning)
About This Course
At the end of the course, the participants will be able to:
• Develop and implement a digital marketing strategy for their product lines
• Use data analytics tools to visualize and gain actionable insights to enhance their digital marketing strategy
They will learn:
1. Designing a Branding and Digital Marketing Strategy
2. Opportunities in the Digital Realm
- The Starting Point: Marketplace vs Brand.com
3. Driving Traffic: The Different Aspects of Digital Marketing
4. Marketing Fundamentals: Creating Customer Avatars & Value Proposition
5. The Starting Point: Marketing Funnel
6. The Planning Phase: Budgeting
7. The Planning Phase: What is Your Marketing Mechanism
8. Execution & Measurement: Understanding Your Numbers
9. Execution & Measurement: How to Evaluate Your Campaigns
10. Other Marketing Matters: Talents & Trends
What You'll Learn
- The fundamentals of digital marketing
- Paid advertising, Facebook & Instagram marketing
- Search Engine Optimization
- Google Analytics
Entry Requirements
Diploma
Some computing and cybersecurity knowledge