Strategic IP Management for Businesses (Synchronous E-Learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025058245
S$500
Original: S$1,000
Save S$500
About This Course
Participants will understand the basic tenets of current Intellectual Property (IP) Law and rights protection in Singapore and the interaction among IP rights, IP rights holders and the marketplace. Participants will learn how IP related decision-making can steer the formulation of business strategies in the context of their business or industry environment with the goal of maximising revenues. They will understand how IP assets can be evaluated to pinpoint viable business opportunities and formulate appropriate marketing strategies, pricing or service positioning and pricing decisions.
What You'll Learn
What are the intellectual property assets in your business?
Is your business exposed to unnecessary risks relating to IP?
Can my business uncover new opportunities with IP?
Is your business exposed to unnecessary risks relating to IP?
Can my business uncover new opportunities with IP?
Entry Requirements
-
Course Details
Back to All Courses
Note: To apply for this course, visit or contact the training provider directly.
More Courses from SINGAPORE MANAGEMENT UNIVERSITY
In today's digital-first world, the demand for skilled cybersecurity professionals has never been hi...
This certificate programme is designed for non-technical professionals who want to develop data visu...
The (SCTP) Advanced Certificate in Digital Marketing programme provides a comprehensive and immersiv...