Strategic Communications - Crisis Management in Service Delivery (Synchronous E-learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025058285
S$1,000
Original: S$2,000
Save S$1,000
About This Course
This programme refreshes participants' understanding of corporate reputation, shares the latest research on factors impacting reputation, and also teaches crisis communication models and skills that will be necessary for representing your company well. Specifically, this two-day course will:
- Equip participants with a tried and tested framework for crisis preparation and response.
- Develop crisis leadership skills that help protect the company’s reputation and retain customer base.
- Offer practice sessions for handling difficult questions during a simulated media interview that tests question and response skills.
- Learn how to respond to difficult questions while managing their emotions and representing the firm credibly.
What You'll Learn
- Corporate Reputation and Its Risks
- Crisis Management Best Practice Principles and Escalation Exercise
- Cases and examples of reputation management and crisis response from across Asia
- Stakeholder analysis and management
- Media Interview Techniques
- Understanding Difficult Conversations
- Principles of Effective Communication
- Conversation Framework
- Crisis Management Best Practice Principles and Escalation Exercise
- Cases and examples of reputation management and crisis response from across Asia
- Stakeholder analysis and management
- Media Interview Techniques
- Understanding Difficult Conversations
- Principles of Effective Communication
- Conversation Framework
Entry Requirements
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Course Details
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