Digital Strategy: Building Digital Capabilities to Transform Customer Experiences
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025058324
S$1,000
Original: S$2,000
Save S$1,000
About This Course
At the end of this 2 day course, you will:
- Analyse and understand the digital consumer and what they are looking for from a brand experience
- Learn from the online strategies of winning regional brands
- Develop concepts for creating winning online experiences
- Learn how digital has changed the world
- Understand key drivers for the digital consumer
What You'll Learn
Brands – big or small, business-to-business, business-to-consumer or governments – have been around for hundreds of years, working through brick and mortar outlets to bring their products or services to the people. The digital revolution has changed all that.
Today, Digital Natives as well as Digital Immigrants use online as their first port of call; to inform, compare, decide. And they judge brands not just based on what they are selling but also how they are selling it, which experiences they offer and what they stand for.
This class looks at digital as an opportunity – to create better experiences in segments that customers flock to, consistent across all online and offline touchpoints, and to understand how brands can use data obtained from online sources to generate insights.
Today, Digital Natives as well as Digital Immigrants use online as their first port of call; to inform, compare, decide. And they judge brands not just based on what they are selling but also how they are selling it, which experiences they offer and what they stand for.
This class looks at digital as an opportunity – to create better experiences in segments that customers flock to, consistent across all online and offline touchpoints, and to understand how brands can use data obtained from online sources to generate insights.
Entry Requirements
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Course Details
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