The Art of Influencing with Social Media and Content Marketing
Training Provider: SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN
Course Reference: TGS-2025058600
S$1,750
Original: S$3,500
Save S$1,750
About This Course
Understand the fundamentals of Social Media landscape
Learn how to build a Social Media Marketing Strategy/Plan
Learn about Social Media Measurement Metrics
Understand the different Social Media platforms
Develop Customer Personas for Content Strategy
Develop framework for Content Strategy across different platforms
Create meaningful and relevant content for your brand
Understand Influencer Marketing and its Tools & Techniques
What You'll Learn
Businesses know how important Social Media can be for their business but how would they decide on a social media platform and for what purpose? Is their planned budget sufficient? How do they measure success and plan for further optimisation?
This 5-day programme addresses these gaps and provides learners with the confidence to know how to be effective in dealing with their own teams and/or an agency/vendor in the analysis, planning, implementation and measurement of an effective social media strategy. This programme is designed by industry practitioners and aims to equip marketers with the latest knowledge and best practices in social media including Influencer Marketing, Content Creation and Paid Social Media advertising.
This is an extremely practical course as individuals/teams will have to deliver a plan that will be graded and this plan can be used as a blueprint for their own organisation’s social media marketing plan.
This 5-day programme addresses these gaps and provides learners with the confidence to know how to be effective in dealing with their own teams and/or an agency/vendor in the analysis, planning, implementation and measurement of an effective social media strategy. This programme is designed by industry practitioners and aims to equip marketers with the latest knowledge and best practices in social media including Influencer Marketing, Content Creation and Paid Social Media advertising.
This is an extremely practical course as individuals/teams will have to deliver a plan that will be graded and this plan can be used as a blueprint for their own organisation’s social media marketing plan.
Course Details
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