Fundamentals of SEO and Web Analytics
Training Provider: SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN
Course Reference: TGS-2025058602
S$1,750
Original: S$3,500
Save S$1,750
About This Course
Understanding Search Engine Optimisation (SEO)
Market Research Fundamentals I
Buyer Personas and Intent
Market Research Fundamentals II
Consumer Decision Journey
Keyword Research
Conducting a Competition Audit
What You'll Learn
Search Engine Optimisation or SEO is the process to help a website get ranked for targeted keywords, “organically” at a favourable position on search engines. This means websites which have master SEO get “found” easily by their customers.
This will be an extremely practical course as individuals/teams will have to deliver a plan that will be graded and this plan can be used as a template for their own organisation’s digital marketing plan.
This will be an extremely practical course as individuals/teams will have to deliver a plan that will be graded and this plan can be used as a template for their own organisation’s digital marketing plan.
Entry Requirements
Basic experience on managing a website or campaign, and basic understanding of current digital media platforms.
Course Details
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