Marketing to Gen Z Gamers & Esports Industry in Southeast Asia
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2025058777
S$1,000
Original: S$2,000
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About This Course
This two-day course at provides marketers with valuable insights into effectively reaching and engaging Generation Z (Gen Z) gamers in the diverse Southeast Asia and India markets. Participants will explore the unique characteristics of Gen Z as consumers in these regions and gain a comprehensive understanding of the gaming landscape, esports, and the role of social media and Key Opinion Leaders (KOLs) in marketing to Gen Z gamers. Through interactive discussions and case studies focused on Southeast Asia and India, attendees will develop practical strategies for utilising social media platforms and leveraging KOLs to effectively market to Gen Z gamers.
What You'll Learn
At the end of the 2-day module, participants will be able to:
1. Understand the unique characteristics and preferences of Gen Z gamers in Southeast Asia and India as consumer segments.
2. Explore the impact of esports on the gaming industry in Southeast Asia and India and its potential for marketing opportunities.
3. Identify effective social media platforms and channels to engage Gen Z gamers in Southeast Asia and India.
4. Learn practical strategies for utilising social media for marketing campaigns targeting Gen Z gamers.
5. Understand the role of Key Opinion Leaders (KOLs) and influencers in the Southeast Asia and India markets and their influence on Gen Z gamers.
6. Discover successful case studies and best practices in utilising social media and KOLs to market to Gen Z gamers in Southeast Asia and India.
1. Understand the unique characteristics and preferences of Gen Z gamers in Southeast Asia and India as consumer segments.
2. Explore the impact of esports on the gaming industry in Southeast Asia and India and its potential for marketing opportunities.
3. Identify effective social media platforms and channels to engage Gen Z gamers in Southeast Asia and India.
4. Learn practical strategies for utilising social media for marketing campaigns targeting Gen Z gamers.
5. Understand the role of Key Opinion Leaders (KOLs) and influencers in the Southeast Asia and India markets and their influence on Gen Z gamers.
6. Discover successful case studies and best practices in utilising social media and KOLs to market to Gen Z gamers in Southeast Asia and India.
Entry Requirements
Participants should have at least 2 years of working experience
Course Details
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