WSQ Diploma in Retail (E-Commerce / Omni-Channel)

About This Course

The pace of change to retail and services has significantly impacted business globally driven largely by the digitalisation of businesses. While the demands and needs for physical stores where business can engage customers face to face are still relevant, the growth and new norms of digital commerce cannot be overlooked.

The disruption to businesses brought about by the COVID-19 pandemic has resulted in an increase in the adoption of digital commerce and has changed consumer behaviours and how customers engage businesses. Businesses need to recognise and understand these new norms in the shifting of value and look at how it can adapt and incorporate changes into their business models.

This course seeks to provide business with knowledge and skills to successfully shift their business model to the buying and selling of goods and services using the Internet, mobile networks, and commerce infrastructure. Participants will have a broad understanding of digital commerce through the Customer Experience Innovation and Emerging Technology modules and then deep dive into digital operations topics covering SEO, SEM, Web Design, Content Management as well as analysing and managing the digital inventories. .

In a nutshell, the WSQ Diploma in Retail (E-Commerce / Omni-Channel) addresses the following industry needs:
• Upskill managers to manage digital transformation in the business
• Understand and apply knowledge to bridge brick and mortar and digital commerce
• Increase use of digital commerce as a business strategy
• Enable a different pathway for managers to achieve a WSQ full qualification