NE104: Achieving Market Leadership through Entrepreneurial Marketing
Training Provider: NANYANG TECHNOLOGICAL UNIVERSITY
Course Reference: TGS-2025058842
S$1,050
Original: S$2,100
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About This Course
The objective of this course is to enable participants not only to learn the strategy and tactics of entrepreneurial marketing in theory (concepts, principles and frameworks), but also to apply these to theirown businesses. Lessons will be drawn from real world market leaders to reinforce one’s understanding of market leadership and how entrepreneurial marketing plays a critical role.
What You'll Learn
In today’s R.U.D.E environment (Rapidly changing, Uncertain, Dynamic and Engaging), businesses need to keep ahead of others. As what Jack Welch said, “if you are not one step ahead, you are two stepsbehind.” A business that is both market-driven and market driving will more likely be able to sustain its competitive advantage and to do so, it has to aim and continuously pursue the journey of a market leader. Fundamental marketing is not adequate to achieve this, especially in the current hyper competitive business landscape. What is needed is entrepreneurial marketing – sensing, responding, pro-acting to changes in the business environment.
Entry Requirements
diploma
Course Details
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