(SCTP) Lifestyle Entrepreneurship Programme (Eligible for Full-Time TA)
About This Course
In today’s fast-evolving economy, many mid-career professionals are seeking greater autonomy, purpose, and flexibility in their work. The rise of the gig economy, digital platforms, and a growing focus on well-being and passion-led pursuits have fuelled interest in lifestyle entrepreneurship—small, sustainable businesses built around individual values, skills, and lifestyles.
This course is designed for PMETs who are exploring alternative career pathways. It empowers learners to repurpose their existing experience while gaining new capabilities in areas such as innovation, personal effectiveness and go to market strategies. Participants will be guided to ideate, validate, and launch passion-driven ventures that align with their goals.
Beyond gaining business skills, learners will develop an entrepreneurial mindset and a practical roadmap to pursue self-employment or portfolio careers. This course supports a meaningful career transition by enabling individuals to take charge of their future, generate income on their own terms, and contribute to a more resilient and inclusive economy.
What You'll Learn
2. Master Lean Experimentation: Learn how to design and validate business ideas using lean experimentation techniques, focusing on desirability, feasibility, and viability, with a focus on real-world application.
3. Implement Effective Go-To-Market Strategies: Gain the skills to design and execute effective go-to-market strategies, leveraging digital marketing tools, funnels, campaigns, and social media tailored to Business-to-Business (B2B) and Business-to-Consumer (B2C) contexts.
4. Build and Leverage Social Network Capital: Develop the ability to build meaningful connections, access resources, and enhance business growth through effective networking strategies.
5. Enhance Personal Initiative & Proactive Behaviour: Strengthen personal initiative and proactive behaviours, learning to make decisive, confident moves that align with both entrepreneurial goals and lifestyle aspirations.
Entry Requirements
Minimum Diploma qualification or equivalent.