Customer Journey Management Through Real Estate Data Analytics and Insights
About This Course
This dynamic 1-day course is designed to equip participants with the essential skills and knowledge needed to effectively manage and elevate customer experiences in the real estate industry. The course begins by introducing the fundamentals of Customer Experience Management (CEM), helping participants cultivate a customer-centric mindset while identifying key online and in-person touchpoints along the real estate journey.
Participants will then dive into real estate data literacy, learning to analyze and interpret critical datasets such as the Urban Redevelopment Authority (URA) Master Plan, Real Estate Information System (REALIS) database, and Singapore Department of Statistics (SingStat). Through targeted mini-lectures and hands-on session, participants will learn how to extract valuable insights on zoning regulations, land use, pricing trends, and market movements to better support client decision-making.
What You'll Learn
-Understand the fundamentals of Customer Experience Management (CEM) and apply a customer-centric mindset to identify key client touchpoints in the real estate journey.
-Analyse and interpret real estate datasets to support data-driven decision-making.
-Demonstrate practical skills to engage clients effectively, using real estate data to address individual customer needs and expectations.
Entry Requirements
- Proficiency in English Language; and
- Good data literacy, including ability to use computers or smartphones.