Artificial Intelligence (AI) Marketing Strategies and Xiao Hong Shu (XHS) for Chinese Consumers
About This Course
Unlock the power of Artificial Intelligence (AI) to connect with the massive Chinese consumer market.
Go beyond basic marketing and discover how to strategically leverage AI on key platforms like Xiao Hong Shu (XHS), a powerhouse cross-border app. This course empowers participants to effectively utilise a comprehensive and customised AI tool to engage with Chinese consumers via XHS.
Participants will delve into practical applications of using AI to generate and customise market planning, create different types of contents, and optimise campaigns. Master the nuances of Chinese communication by leveraging AI to craft compelling messages in various tones, such as formal, informal, and persuasive to effectively communicate with potential Chinese customers. On top of this, participants will also have a chance to create AI Avatar video for marketing and sales to Chinese consumers using AI-generated content/script.
Through interactive exercises and real-world case studies, participants will discover how to integrate AI into their marketing and sales strategies, enhancing lead generation and improving conversion rates. By the end of the course, participants will walk away with actionable strategies and the concrete skills needed to confidently navigate and thrive in the competitive landscape of Chinese marketing across Asia.
What You'll Learn
1. Understand the basics of the popular cross-border platform Xiao Hong Shu (XHS) and how it can support business expansion
2. Learn about Artificial Intelligence (AI) tools and how they can help market their brand or products to Chinese consumers
3. Gain hands-on experience using AI tools to create, optimise, and implement marketing strategies targeting Chinese consumers
4. Produce various types of content using AI tools, including AI avatar videos, to effectively engage with Chinese consumers
Entry Requirements
Participants should be able to read, speak and write English.