WSQ Social Media Mastery - Building A Powerful Social Media Presence
About This Course
Unlock the power of social media marketing in our "WSQ Social Media Mastery - Building A Powerful Social Media Presence" course. Designed for marketers, SME owners, entrepreneurs, and content creators, this practical programme shows you how to plan campaigns with clear objectives, execute within scope and budget, monitor schedules and competitor activity, and use feedback and data to optimise performance. You’ll also learn how to identify the right products or services to promote and turn campaign results into actionable recommendations. By the end of the course, you’ll have the confidence to run data-driven campaigns that deliver measurable impact.
What You'll Learn
- Apply pre-campaign testing plans meeting campaign objectives
- Apply operational plan components in executing campaigns within defined scope and budget
- Monitor media platforms for campaign execution and competitors’ responses according to campaign schedule
- Apply gathered feedback using test data insights for campaign adjustments
- Monitor campaign performance and effectiveness to optimize on types of products and/or services to be advertised
- Analyse evaluation data to recommend improvements for future campaigns based on marketing mix considerations
Entry Requirements
21 years and above
● Able to listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5
● Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5
● Possess basic computer literacy, including navigating a personal computer operating system and internet skills.