WSQ Content and Affiliate Marketing Strategy for Social Commerce Platforms
About This Course
Unlock the potential of social commerce with the "WSQ Content & Affiliate Strategy for Social Commerce Platforms course". Tailored for digital marketers, aspiring affiliate entrepreneurs, sales professionals, and SME owners exploring affiliate partnerships, this programme builds transferable skills to succeed in today’s digital commerce landscape.
Learners will develop the ability to analyse sales performance, customer feedback, and pre-campaign test data to select profitable product offerings. They will learn to execute social commerce campaigns with the right media formats and messaging, monitor results against planned timelines and performance metrics, and adjust tactics based on trends and behavioural insights. The course also covers how to apply customer feedback to select effective online advertising methods and refine campaign strategies.
By the end of the course, learners will be equipped to design, run, and optimise affiliate-driven campaigns across platforms such as TikTok, Instagram, and Shopee/Lazada. These versatile skills will empower learners to grow their own affiliate ventures, support SMEs in reaching wider audiences affordably, or transition into in-demand roles in digital sales, marketing, and customer engagement.
What You'll Learn
- Analyse sales performance, customer feedback and data from pre-campaign testing to determine profitable product offering
- Execute social commerce campaigns using appropriate media options and messages that drives e-commerce, sales, and marketing objectives
- Monitor campaign performance based on planned timelines and performance metrics
- Determine appropriate execution tactics based on e-commerce trends and behavioural patterns from campaign data
- Monitor customer feedback across social and online channels guiding the choice of suitable online advertising methods
Entry Requirements
21 years and above
● Able to listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5
● Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5
● Possess basic computer literacy, including navigating a personal computer operating system and internet skills.