WSQ Social Commerce Strategies: Driving Engagement and Sales through Short-Form Video
About This Course
WSQ Social Commerce Strategies: Driving Engagement and Sales through Short-Form Video” equips creators, marketers and SMEs to build a credible presence and turn attention into action across ultiple platforms. You will learn to maintain a profile that fits your target audience, craft short-form stories using clear visuals and recognised techniques, and produce engaging videos with native tools. The course also builds safe, professional engagement, which includes responding to comments in line with copyright and local regulations, and a habit of improvement using audience feedback and metrics. Finally, you’ll apply platform features with CMS for content enhancement, developing transferable e-commerce capability you can use across channels.
What You'll Learn
- Maintain the social media profile that matches the target audience profile and behaviours using relevant social media platforms
- Create short-form social media content using suitable visuals and text based on recognised story types and online storytelling methods
- Produce engaging short-form video using creative techniques and native tools
- Respond to online comments using safe engagement practices and according to copyright and online media regulations
- Make informed changes to content by interpreting audience feedback using relevant social media metrics
- Apply social media platform features with content management system for content enhancement
Entry Requirements
21 years and above
● Able to listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5
● Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5
● Possess basic computer literacy, including navigating a personal computer operating system and internet skills.