AI for Smarter Sales Targeting

About This Course

This course is designed for professionals, managers, and executives (PMEs) involved in sales, business development, or customer strategy roles who want to strengthen their ability to prospect using data insights and AI tools. It is particularly relevant for those responsible for segmenting leads, interpreting customer information, and integrating data-driven insights into their outreach strategies while ensuring compliance with data protection regulations.

Learners will gain practical skills to extract and organise customer data from systems such as CRM, POS, and e-commerce platforms, examine data collection processes across business functions, and design insight-led research strategies that guide sales prospecting. Through case studies, discussions, and real-world scenarios, they will develop the ability to work with diverse customer data, integrate competitor and compliance perspectives, and align prospecting activities with organisational goals.

This course is suitable for beginner to intermediate-level PMEs who wish to enhance their analytical capabilities in sales prospecting, build fluency in using AI-supported data tools, and contribute to smarter, more strategic customer engagement efforts across industries.